- To follow the ethical and moral principles directed by Imam Reza
- To accept and observe moral principles
- To achieve customer satisfaction and be accountable to the customer
- To continually improve products and services
- To aspire to become the leader in flour-based industry
- To respect human resources and to the potential of personnel
- To respect the workforce and promote innovation and teamwork to achieve high objectives
- To follow all legal and moral responsibilities respecting society and the environment